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USF scores big AD hire with Michael Kelly of College Football Playoff

Florida Football Insiders

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Jasen Vinlove-USA TODAY Sports

The USF Bulls and their search firm vowed that they would not take long to replace departed athletic director Mark Harlan.

And on Tuesday, less than a month after Harlan left for the University of Utah, USF announced that they hired College Football playoff senior executive Michael Kelly, to return to Tampa to run the athletic department that he used to be part of.

The school announced the move here:

Kelly who’s been the COO of the College Football Playoff since it’s inception in 2012, was previously in Tampa as USF’s, associate athletic director for external affairs for two years (2001-02).

Previously to working for the CFP, Kelly had spent six years with the Atlantic Coast Conference, as a senior associate commissioner overseeing football, broadcasting and communications.

USF included these comments from him in the release:

“I am truly honored to return to the University of South Florida and Tampa Bay. This is a dream opportunity for me, and I couldn’t be more grateful to President Genshaft and the USF Board of Trustees,” Kelly said. “It’s a very exciting time with the university and the entire region on such strong upward trajectories. I can’t wait to get started with our student-athletes, coaches, staff, Bulls fans, donors and alumni everywhere.”

Kelly also, has an extensive background and history with Tampa Bay and big events, as he was the executive director of the 1999 Men’s Final Four organizing committee for the event that was held at Tropicana Field in St Petersburg.

His excellent work with that led him to be the president of the Super Bowl host Committee in Tampa Bay for Super Bowl 35 (2001) and later have that same role in Jacksonville for Super Bowl 39 and in Miami for Super Bowl 41.

The Bulls currently reside in the American Athletic Conference, which is a compilation of leftover teams from the old Big East and some added teams from Conference USA. However, that League has nowhere near the revenue as the “Power 5” conferences, and it will be a challenge for Kelly, just like it is for the other schools, to raise money and try to level the playing field.

USF has to consider this a “home run hire” to replace Harlan, as Kelly brings tremendous credibility from college football’s most important post-season brand. And, because of Kelly’s relationship at the network TV level from his days with the CFP and also with the ACC, it will benefit the American Athletic Conference to have him now in the fold as well.

The Bulls will introduce Kelly at a news conference later this week.

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