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USF introduced new AD Michael Kelly Friday

Florida Football Insiders

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Kim Klement-USA TODAY Sports

In a return to a previous stop in his distinguished college athletics career, Michael Kelly was formally introduced as USF’s new Vice President of Athletics Friday.

Kelly, who has been the Chief Operating Officer of the College Football Playoff since 2012, was brought in to replace Mark Harlan, who departed on June 1st to be the new athletic director at Utah.

Kelly, who was previously an assistant AD at the school in 2001-02, takes over a program that has some pluses, not the least of which is a strong football program under coach Charlie Strong. It also has a women’s basketball program that is a perennial NCAA tournament team. The same with USF softball, and the last two years, the baseball team has also been in the NCAA postseason.

Men’s Basketball has largely been a mess for the last 20 plus years of play, including the firing of former coach Orlando Antigua during an NCAA investigation two years ago.

The bigger struggle is that USF is not a “Power Five” conference and suffers from the lack of significant revenue, because of it.

Kelly, who will be paid $625,000 annually plus incentives, did not shy away from USF having to battle that hurdle to compete:

“Obviously we’ve always had very aspirational goals at the University of South Florida. We’ve built a huge athletic department…Frankly, right now, we want to focus on being the very best that we can be. We are in a great league right now (the American Conference). How do we dominate that league? …That’s our goal right now. When we build the tradition, one champion at a time…we’ll be the best positioned school in the country if anything else happens (conference expansion).”

As we wrote previously, Kelly has previous experience as assistant commissioner of the ACC, handling football, broadcasting and communications. That means he understands how those leagues operate and succeed, intimately.

One of the first challenges will be to try to keep Strong from bolting, like Harlan did, for one of those bigger jobs in the short term. Strong is due to make over $5 million this season, but most of that money is still being paid by the University of Texas.

This has lead to widespread speculation that Strong might jump, especially, if USF has a successful year, in December to another school.

But, that’s in the future, in the present, Kelly’s task is to stabilize the entire department in Tampa, and through fundraising, specifically, do the best job he can in increasing revenue outside of what the American has in television, etc.

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