In Jacksonville, a byproduct of the Jaguars tremendous turnaround season of 2017 is that there is optimism everywhere for the future. And with that, of course, owner Shad Khan and the franchise want to “cash in.”
On Monday morning the team made a series of announcements about the future including: raising season ticket prices, changing the uniforms and the helmet for the 2018 season and also removing tarps at EverBank Field to be able to sell more tickets.
Fueled by their AFC South title and two playoff wins that found them in the AFC Championship game last month, the Jaguars also announced they have 5,000 new season ticket commitments for 2018 at this point. That is roughly 4300 more than this time a year ago.
As for getting rid of the tarps, which have been on stadium seats since 2005 in the upper decks of both sides of the stadium, Jaguars president Mark Lamping commented, “Getting rid of the tarps has been our goal since Shad Khan purchased the team in 2012. Given the strength of our home schedule and the enthusiasm from the community, we will move forward without the tarps in 2018.”
Lamping continued, “Our fans created a real home field advantage for our final 2017 regular season games and home playoff appearance. We want to make sure that same home field advantage is a reality every time the Jaguars take the field this fall by giving fans access to even more affordable tickets. Season tickets in these newly opened areas will be priced at $45 per game.”
Jacksonville got permission from the NFL to remove the tarps for the Buffalo wild card playoff game and sold an additional 3,500 seats in a matter of minutes.
The team announced that renewing season ticket holders will have their pricing remain the same or at least, lower than what new ticket holders will pay for the same tickets. Overall, the Jaguars say it’s an average of close to 11% increase on all seats.
We wrote last week about the Buccaneers taking a risk and raising their prices after yet another losing season (their fourth in six years). Obviously, the Jaguars are in a complete opposite position having won 10 regular season games and advanced to the post season.
The Jags also announced Monday the current club, suite and Terrace Club season ticket holders, who renew their seats will get an authentic 2018 personalized Jaguars jersey for their renewal.
To continue with the fan-friendly theme, the Jaguars also announced that they are rolling back prices on lower end concession items like hot dogs pretzels popcorn and bottled soda. Reducing them to a maximum of $5.
As for the new uniforms and helmets, we do know that the gold and black “two-tone helmet” is going away. It had been the only two tone helmet in the NFL for the last few years. It is believed the Jaguars will simply go back to the black main colored helmet with a Jaguar logo enhanced.
As for the jerseys, the Jaguars are working with Nike on their new uniform design, which is expected to have not only the black ones, but once again the teal jerseys they used for two home games in 2017, as well as white ones.
The jersey and helmet redesigns will probably be for public viewing and scrutiny around draft time in April.
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